營建業方面，11月測驗點續呈上揚，營造業因政府公共工程推動順 利及年底趕工潮，加上2025年公共建設預算將超過2024年，高科技業者建廠及綠色環保工程需求增加，可望帶動景氣持續上升；不動產市場因新屋交屋潮及部分賣方些微讓利，六都買賣移轉件數月增0.9%，但央行 、金管會或銀行端對於房貸審查仍相對嚴格，將導致未來房市成交量處於低檔盤旋。

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113 年 9 月實價登錄量價動態，全市交易量共 441 件，較 8 月 636 件減少 195 件，減幅 30.66%，較前一年同期 842 件，減幅 47.62%；交易總額為 126.07 億元，較 8 月 170.29 億元減少 44.22 億元，減幅 25.97%， 較前一年同期 214.18 億元，減幅 41.14%。

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• 受惠於市場強勁資金推動，今年商用不動產喜迎大豐收，全年交易量突破1,600億元，其中工業地產市場展現驚人的爆發力，全年交易額突破千億元，寫下歷年新高紀錄；土地市場雖受政策因素影響，第四季交易量收斂，全年交易額仍達到1,500億元。
• 2024年上市櫃法人購置商用不動產交易額為1,689億元、年增27%，買方結構以產業自用為大宗；其中工業地產市場交易熱爆，成交金額達1,089億元，寫下有統計以來新高紀錄；辦公市場交易額為592億元，相較去年表現持平；店面市場交易額為8億元。

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• ESG will drive retail transformation in 2025, evolving from a compliance obligation into a strategic opportunity.
• The transition to renewable energy will gain momentum, with retailers committing to bold decarbonisation targets and some even investing directly in renewable energy projects. 
• Low-disruption sustainability improvements will dominate retail ESG strategies.

Low growth, low inflation, and low interest rates define Europe’s outlook for 2025. While challenges remain, our 2025 Prime Residential Price Forecast reveals continued growth in key luxury residential markets. Additionally, with dwindling savings rates across advanced economies due to interest rate cuts, those households that can afford may consider purchasing a second property as a holiday rental. These properties not only generate secondary income streams but also offer long-term asset appreciation.

• Existing-home sales ascended 4.8% in November to a seasonally adjusted annual rate of 4.15 million, the swiftest pace since March (4.22 million). Sales accelerated 6.1% from one year ago, the largest year-over-year gain since June 2021 (+23.0%).
• The median existing-home sales price rose 4.7% from November 2023 to $406,100, the 17th consecutive month of year-over-year price increases.