【Zillow】Rents Reach $1,962, Rising at the Fastest Pace in Over a Year (July 2026 Rent Report)

• The Zillow Observed Rent Index (ZORI) shows the typical U.S. asking rent rose to $1,962 in July, up 2.3% annually — the fastest pace in more than a year.
• 39.8% of rentals on Zillow offered a concession in July, up from 35.9% a year ago.
• A household needs $78,488 in annual income to afford the typical U.S. rental, compared to nearly $99,800 to afford a typical mortgage payment — a gap of more than $21,000.

READ MORE