【Zillow】Rent Went Up But So Did the Freebies (June 2026 Rent Report)

• The typical U.S. asking rent rose to $1,965 in June, up 2.2% annually, according to the Zillow Observed Rent Index.
• 39.7% of rentals on Zillow offered a concession in June, up from 35.2% a year ago.
• Sun Belt renters have more options and more deals than the rest of the country, the direct result of a years-long building boom.

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